Jeff ‘wears it pink’ for charity fundraiser

Wear it Pink 2

Manchester Withington MP Jeff Smith MP has posed in pink at Houses of Parliament to support Breast Cancer Now’s flagship fundraiser ‘wear it pink’.

Jeff was joined by over 200 other parliamentarians in Westminster last month, all encouraging people across the UK to take part in ‘wear it pink’ day on October 19th.

The event takes place during Breast Cancer Awareness Month, and to date has raised over £31million towards Breast Cancer Now’s research. Anyone can take part in ‘wear it pink’, whether at work, school or in your community. All you need to do is wear something pink, or hold a pink themed event, and donate to Breast Cancer Now.

Breast Cancer Now’s research is guided by an aim to ensure everyone who develops breast cancer will live, and live well, by 2050.

Jeff said:

“Wear it pink is great way to come together with friends and family to have fun whilst raising money for Breast Cancer Now’s vital research.

Breast cancer is still the most common form of cancer in the UK. Each year around 11,500 women and 80 men lose their lives to the disease.  

That’s why I’m a Breast Cancer Now Ambassador and I’m so passionate about encouraging everyone to take part in wear it pink day on Friday 19 October.”  

Joining the politicians at Westminster was Donna Fraser, four-time Olympian for Great Britain. Donna, 45, retired from participating in professional athletics after she was diagnosed with breast cancer in May 2009, aged just 36. 

Donna Fraser, who is now Equality, Diversity and Engagement Lead at UK Athletics, said:

“I’m delighted to be supporting wear it pink this year – it is a fun and fabulous fundraising event which brings families, friends and work colleagues together to help fund research into this devastating disease.   

Breast cancer awareness and raising funds for research is hugely important to me – there are too many women being diagnosed with breast cancer, and sadly too many women still lose their lives each year.  

This cause is very close to my heart, and as someone who has personally been through breast cancer, I know the just how important it is to raise money for research, to help reach a day where nobody dies from breast cancer. For me, that day can’t come soon enough.” 


To take part in wear it pink this October, please visit for further details, fundraising ideas and how to register for your free fundraising pack.